General Motors' all-new Cadillac compact sedan won Esquire magazine's 2012 Car of the Year award.
The Cadillac ATS, which is assembled at GM's Lansing Grand River plant, started shipping to dealers a few weeks ago.GM is betting on the ATS to inject a fresh dose of youthfulness into its global luxury brand. The company invested heavily in a documentary-style advertising campaign during the Summer Olympics to give the launch a boost."The new ATS is Cadillac's spirited challenger, built to take on the world," Don Butler, vice president of Cadillac marketing, said in a statement. "Having its design and performance validated in this fashion is a meaningful step in our journey."The ATS is one of 10 all-new or significantly redesigned vehicles Cadillac is introducing over the next few years.
Courtesy of Detroit Free Press
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