Friday, December 7, 2012

Cadillac Celebrates Launch of New Book

Cadillac celebrated the official launch of a new self-titled luxury book at New York City’s Lincoln Center Tuesday night. Cadillac, published by Assouline, features more than 200 full-color photographs chronicling the brand’s influence on American culture over its 110-year history.

“There is no doubt that Cadillac has played a role in defining what true luxury should represent in America and around the world,” said Don Butler, Cadillac vice president of marketing. “We are honored to have inspired Assouline to publish their first luxury book solely dedicated to one automotive brand.”      

In addition to the trade version of Cadillac ($75.00), 500 limited edition hand-numbered Cadillac luxury books will be produced, each housed in a black rubber slipcase with metal Cadillac plaque, retailing for $395.00.

Cadillac is available for purchase at Assouline.com, as well as Assouline boutiques worldwide.

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Courtesy of Cadillac Media

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