Friday, November 30, 2012

XTS Drivers Decide How Gauge Cluster Appears

Cadillac’s new XTS lets drivers decide the design and theme for the luxury sedan’s gauge cluster, an industry-exclusive feature that allows the choice of four layouts from simplistic and minimal to ultra-informative.

The experience is powered by CUE, Cadillac’s in-vehicle experience for connectivity and control and is available on XTS models with the Premium or Platinum trim level.

Controlled by an intuitive multi-directional switch on the steering wheel, the 12.3-inch LCD screen replaces traditional analog dials. Each of the four cluster layouts continually displays vehicle speed and fuel information, just like the dials of old. What’s new is the reconfigurable display technology that enabled Cadillac designers to formulate options for both the design and type of information displayed. The result is four distinct clusters that skew to particular styles of luxury sedan drivers. 

“We spent time with owners of all kinds of vehicles to learn how they used the radio, navigation, phone settings, and other user connectivity features,” said Scott Martin, senior creative designer in charge of building the digital cluster layouts. “Most drivers fall into one of four different categories in terms of the amount of information they want to see at any given time, so we built the XTS gauge cluster layouts to appeal to any one of those drivers.”

The “Balanced” display is the default cluster design for XTS, designed for drivers who prefer a traditional layout while determining the size and graphic quality of the display. The layout features three “zones” across the screen, displaying a speedometer, tachometer, fuel level, radio station information, and outside temperature.

The “Performance” layout is intended for enthusiast drivers who want information on the car itself. The clean look features a large speedometer on the right and tachometer on the left. The driver can also modify the display with other performance-driven information such as fuel consumption and tire pressure.

The “Enhanced” cluster display option is for the uber-connected driver. The web-inspired design features a navigation map on the left and digital speed and fuel readings on the right. The layout is simple and clean, allowing the driver to pull up and scroll through all the information pages with the touch of a button.

The “Simple” cluster layout is designed for the minimalist who desires a more sparing approach to graphics. The cluster focuses on speed, fuel and audio, with additional information available at the driver’s request.

Each cluster layout allows users to view more information through a “screen-within-a-screen” feature. This smaller display in the center of the speedometer and tachometer images lets users view navigation routes and control the radio, among other features.

“Drivers can also further customize each layout to their own personal liking,” Martin said. “They can flip through all the information pages to permanently display their favorite preset radio stations, check tire pressure, navigation, fuel range, and temperature among other features.”

Cadillac has been a leading luxury auto brand since 1902. In recent years, Cadillac has engineered a historic renaissance led by artful engineering and advanced technology. More information on Cadillac can be found at media.cadillac.com.

1

Courtesy of Cadillac Media

Tuesday, November 27, 2012

Cadillac ATS Wins Urban Car of the Year Award

The all-new Cadillac ATS today was named 2013 Urban Car of the Year by Decisive magazine. This award is part of the Urban Wheel Awards held annually each January at the North American International Auto Show.

The ATS was chosen in part for its performance when tested in urban environments for comfort, ease of maneuvering and technical sophistication. The Urban Wheel Awards judging panel spent several months determining the most stylish, practical and attainable new vehicles for 2013 before settling on winners for car, truck, and green vehicle of the year.

"The ATS is the latest and most significant step in Cadillac's long-term mission to return to being the standard of the world,” said Don Butler, vice president of Cadillac Marketing. “That makes it especially rewarding to have ATS recognized by experts on the leading edge of cars and culture."

Each of the Decisive magazine Urban Vehicles of The Year will be featured in the winter issue of the magazine, which will also be online at www.decisivemagazine.com.

"The renaissance at Cadillac shows no signs of abating,” said Randi Payton, founder of the Urban Wheel Awards, now in its 17th year. “With the good-looking and fun-to-drive ATS, Cadillac is wading into one of the most competitive automotive segments in the market with a very strong contender."

A compact sport sedan, smaller than Cadillac’s centerpiece CTS product line, the new ATS is the lightest car in its class with a unique architecture designed for nimble driving performance. The new ATS is offered in rear- and all-wheel drive versions, with a choice of powerful and efficient four and six-cylinder engines.

Cadillac has been a leading luxury auto brand since 1902. In recent years, Cadillac has engineered a historic renaissance led by artful engineering and advanced technology. More information on Cadillac can be found at media.cadillac.com.

Cad

Courtesy of Cadillac Media

Monday, November 26, 2012

Don't forget about Cadillac Defining Moments!

Happy Monday fans! Remember to go to Dolphins.com/Cadillac to register for your chance to win an Alumni Weekend prize and choose your favorite defining moment. Good luck!

Miami_dolphins_helmet

Tuesday, November 20, 2012

Magic Magnets Give Buick Crossovers AWD Refinement

When snow inevitably starts falling over the General Motors Proving Ground in Michigan this winter, Buick engineers will use the conditions to put the finishing touches on the Encore luxury small crossover. It arrives early next year as the brand’s first entry into the burgeoning small crossover segment.

Encore’s “Active On-Demand” all-wheel drive is designed to give the vehicle the fluid drive characteristics and sure-footed traction Buick drivers expect but in a smaller, lighter package. Unlike traditional systems that engage all four drive wheels after slip is detected, Encore uses a magnetic charge to engage a clutch at the rear axle preemptively when the vehicle is at rest because slippage is most likely to occur just as the vehicle begins to move. If no slip is detected, a computer control automatically disengages the preemptive torque to the clutch once the Encore is underway, returning the system to a primarily front-drive operation.

“A Buick all-wheel drive system has to deliver the best traction possible, and it has to do it in a way that’s totally imperceptible to the driver,” said Encore Chief Engineer Jim Danahy. “We engineered Encore’s lightweight, responsive and refined system to deliver on the expectations of demanding luxury buyers.”

Buick engineers used their experience developing an all-wheel drive system for the Enclave luxury crossover SUV and applied it to Encore’s smaller packaging. The Enclave uses similar technology. To fit Encore’s weight and space needs, engineers worked with BorgWarner to develop a new, more compact coupling for the rear axle.

Reduced weight benefits Encore’s handling, as well as fuel economy. With all-wheel drive, Encore’s EPA-estimated fuel economy is 23 mpg in the city and 30 mpg on the highway.

Beyond weight savings, the advantages of Active On-Demand all-wheel drive for the driver include rapid activation and deactivation, more control over the transfer of torque, more refined performance in tight turns and parking situations and better integration with safety systems like ABS and stability control. 

“Technology is allowing us to translate Buick’s quiet, comfortable ride to smaller vehicles than we could before,” said Danahy. “This all-wheel drive system, like turbocharged engines and Buick QuietTuning technologies, allows drivers to experience that Buick DNA with unprecedented efficiency and maneuverability.”

According to the 2012 Harris Poll AutoTECHCASTSM Study, “familiarity with all-wheel drive continues to climb” and one third of all new car buyers would consider purchasing the technology on their next new vehicle. Consideration of all-wheel drive is greatest among luxury crossover/SUV owners, along with owners between 35-54 years of age. Among current all-wheel drive vehicle owners, 83 percent consider it an important feature for their vehicle.

In addition to the upcoming Encore and the redesigned 2013 Enclave, Buick offers all-wheel drive for the 2013 LaCrosse V-6 luxury sedan.

Buick

Courtesy of Buick Media

Tuesday, November 13, 2012

Listening Helps Cadillac ATS Shape Interior Acoustics

The all-new Cadillac ATS sport sedan employs high-tech electronics to manage interior noise, following a simple piece of parental advice – “Listen!”

The new ATS contains three microphones inside the cabin that carefully monitor, and then adjust, interior sounds to create a proper environment for Cadillac’s sport sedan.

Active sound control technology proactively monitors the ATS’s cabin for unwanted noise and works to eliminate it. Alternately, passive sound-deadening in the form of covers, foams and other materials built into the vehicle absorb, block and eliminate vibrations, wind noise, and noise from passing cars.

Working together these technologies reduce the ATS’s overall sound levels by 3 decibels while idling, or the equivalent of making the vehicle nearly 50 percent quieter.  

“Not all noise is unwanted, especially in a vehicle like ATS,” said vehicle performance engineer James Murphy. “While wind rush penetrating a closed window is undesirable, the driver does want to hear the vehicle respond with power during spirited driving.”

On the “active” front, Cadillac sound engineers worked with audio experts from Bose to create sound management technology that offsets low frequency “boom” noises between 40Hz and 180Hz.

“Imagine the feeling that goes through your chest at a rock or hip-hop concert when the bass hits you,” said Kent Ting, noise and vibration engineer. “That is similar to the ‘boom’ noises the Bose Active Sound Management system addresses by providing a cancelling noise signal.”

Three Bose microphones constantly monitor sound quality and deliver a counterbalance of noise through the vehicle’s speakers to cancel unwanted noises. The microphones are strategically placed above the interior door frame on the front driver and passenger and rear driver’s side to listen to the same sounds the occupant would hear.

“Passive” noise cancelling materials are woven into the vehicle in unassuming places, following the attention-to-detail-approach taken by ATS engineers. Some examples include:

    Roof – between the roof’s base sheet-metal and the interior lining, the ATS is treated with sound- deadening material that lessens noises like rain hitting the vehicle.
    Windshield and front side windows – Instead of traditional tempered glass, the ATS features acoustically laminated glass, which is made up of a sheet of sound-absorbing laminate sandwiched between two layers of glass. This limits the sound of wind rush and other traffic while driving.
    Rocker sections are injected with sound-absorbing foam that reduces noises made by the tires on varied road surfaces.
    Undercarriage – An underbody aero shield and wheelhouse covers serve a dual purpose of blocking road noise while driving, and trapping powertrain noise at idle.
    Powertrain – The ATS’s engine uses laminated steel, acoustic covers, isolation, and glove-fitted foam materials that contribute to reducing noise and vibrations under the hood. All of these materials are especially helpful in minimizing noise from the high pressure Spark Ignition Direct Injection system, which typically produces a “tick-tick-tick” diesel engine type of noise when the vehicle is idle.

Cadillac has been a leading luxury auto brand since 1902. In recent years, Cadillac has engineered a historic renaissance led by artful engineering and advanced technology. More information on Cadillac can be found at media.cadillac.com.

Cad

Courtesy of Cadillac Media